A Call to Arms for Creative Firms
“The forces of the creative industry are aligned against the artist. These forces pressure him to give his work away for free as a means of proving his worthiness of the assignment. Clients demand it. Industry associations deride it but offer alternatives that are just as costly and commoditizing. Agencies resign themselves to it.”
As I’m refining the business development process for New Ezra the insight from Win Without Pitching has been tremendously helpful. I observed a lot of the principles in action while working at 2Advanced Studios, and I’m looking forward to the upcoming book to help refine the approach.
