ocean | Jonathan Moore

Nov

PUMA Sailing Around the World with Tumblr

One of the most exciting things about creating Tumblr themes with Style Hatch is seeing how people and brands use the themes. Earlier this week I had the chance to talk with PUMA about a few of their Tumblr blogs, and I recommend they look into Juuvy since I felt it would be a good fit. Today I noticed that their PUMA Sailing team blog updated their look with Juuvy’s styling.

This site is a perfect example of what brands should be doing on Tumblr. They are posting a good balance of original videos and photography as they continue their 9-month, 39,000 nautical mile sailing journey along with other related reblogs. Whether or not you’re into sailing (how many people actually are) the videos, images and audio that they are posting is fascinating.

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Apr

Virgin Oceanic Sub

Brad Smith

And this is the point in our story where we piss off the alien civilization that has colonized 7 miles below the surface of the sea. Cue Michael Bay screenplay.

Check out Virgin’s latest mission to explore the absolute bottom of our seas.

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Jun

The Underwater Project

I’ve always been intrigued by what happens below the surface, like what’s happening where we can’t see.

Photographer Mark Tipple documents below the surface as swimmers play in the Australian waves. Read more about the project and order prints from The Underwater Project.

Via Fubiz

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Apr

Octopus Steals a Diver’s Camera and Directs an HD Feature

Sure the title might be a bit sensationalistic, but the colorful excitement this free diver and octopus capture is pretty incredible. After a five minute chase the diver manages to make a trade for his camera by offering the octopus his spear gun.

The diver’s account of the chase…

While trying to get video of a wild octopus, it suddenly dashed towards me and rips my shiny new camera from out of my hands, then swims off, all while the camera is recording! he swam away very quickly like a naughty shoplifter. after a 5 minute chase, I placed my speargun underneath him and he quickly and curiously grabbed hold of the gun as well, giving me enough time to reach in and grab the camera from out of his mouth. I didn’t feel threatened at all during the whole ordeal. he seemed to be fixated on the shiny metallic blue digital camera. the only confusing behavior was how he dashed off with it like a thief haha. cheeky octopus.

Via @brandexpression

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