projeqt \ how great stories are told
TBWA, mega agency with 12,000 employees in 77 countries, jumps into the mass-market, online product game with the launch of their creative work sharing platform projeqt. To help announce projeqt the agency relaunched TBWA.com using the platform.
Only time will tell if the platform really takes off, but for now my money is on the smaller and agile teams behind Cargo, Carbonmade, Behance and even Tumblr.