Old Spice Campaign Stats Poster
In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa.  Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli.  Here are a few of the impressive statistics from the campaign:
1.4 billion impressions on the campaign
40 million video views in one week and 110 million and counting since the launch
55% sales increase during the past three months and 107% increase in July 2010

Old Spice Campaign Stats Poster

In 2010 Wieden + Kennedy launched the fastest growing and most popular interactive campaign in history “The Man Your Man Could Smell Like” for Old Spice featuring the now internet famous Isaiah Mustafa.  Designer Shelby White took the statistic from the campaign and created this information graphics poster inspired by the typographic style of Massimo Vignelli.  Here are a few of the impressive statistics from the campaign:

  • 1.4 billion impressions on the campaign
  • 40 million video views in one week and 110 million and counting since the launch
  • 55% sales increase during the past three months and 107% increase in July 2010