Ever wonder how they pull off those long stringy cheese shots in pizza commercials? Apparently it involves screws, blow torches, q-tips, skilled hand models, and patience. Dominos put together this interesting look into the food styling that goes into shoots as a part of a user generated content campaign for customers to submit what their pizza really looks like.
Tiny Inventions is a Brooklyn based animation and illustration studio that playfully combines mix-media, photography, physical models, illustration, and After Effects rocket science to create their short films, commercials and music videos.
If you have ever worked with After Effects I guarantee this behind the scenes video of their entire process will blow your mind. The methods they use to animate and craft the dimensional videos only using Photoshop and After Effects is incredibly creative.
Check out more of Tiny Inventions’ work.
Designer and web veteran Derek Powazek offers his thoughts on leading the design of the MagClould iPad app and how it differs from designing for the web.
Little ideas become big. Big ideas become little.
Portland based designer Frank Chimero created a series of inspirational design posters on the design process. If you’re not yet following Frank on Tumblr I recommend you follow his “curiosity, questioning, and answering, done through the lens of design”.
Over time as the web design industry has matured the now fragmented tools have yet to catch up to the needs of most web designers. Jason Santa Maria explores his current workflow and proposes a wish list of the ideal set of tools for a true end-to-end application.
The web and its related disciplines have grown organically. I think it’s safe to say the web is not the domain of just the geeks anymore—we all live here. And those of us who work here should have sophisticated, native tools to do our jobs.
Adobe are you listening?
Absolutely anyone can sell crappy work to clients. It’s actually quite easy, and on of the main reasons why there are so many terrible ads, mediocre campaigns, and uninspired websites reeking of sameness. If you want to sell a truly unique idea or creative work to a client it will take hard work and serious effort.
Here are a few key points from the article: know the work inside and out, pick apart your idea, be ready to fight for your ideas, believe in what you’re presenting, and brass balls can help too.
After you finish reading part 1, continue on to part 2.
In the past I have worked with UX professionals that have an incredible grasp on user experience, but they present their work in a highly technical manner that makes it difficult for clients to digest. When we create wireframes for clients at New Ezra the three most important factors are to design beautifully polished UX, illustrate high level functional, and rapidly mock-up the wireframes so that we can move forward into execution.
Travis Isaacs put together a presentation that takes you through his workflow of wireframing in Keynote. This presentation not only covers tips on how to use Keynote as a rapid and effective wireframing tool, but it also goes into specifics on how to effectively communicate to the client through wireframes.
If you’re interested in giving Keynote a try for wireframing make sure you check out Travis’ Keynote Wireframe Kit - http://keynotekungfu.com/
The broader one’s understanding of the human experience, the better design we have.
Via Kitsune Noir
I have to agree that at times rushed timelines for complex projects lead to frustrations and stress, but from my personal experience (and others that I’ve worked along side) a lot of my best work has come from aggressive timelines. There is nothing like a fast approaching deadline that forces you to start making decisions and stop second guessing your creative methods. In fact I have found that “slow design” tends to allow for too much time to contemplate, find inspiration, critique, adjust, and procrastinate.
The one situation where I believe aggressive timelines will produce frustration and poor work is when you allow or work in an environment where every project is a rush. Once the burn-out kicks in it is near impossible to produce quality work quickly.
Act fast. Create. Launch.
What are your thoughts? Do you believe “slow design” generally produces better work?
“The Bike Song” by Mark Ronson feat. Spank Rock & Kyle Falconer
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