Tag Results: psychology

Is Consumerism Killing Our Creativity? How much time do you spend consuming knowledge, inspiration, or creative stimulation in a day?  This drive to consume comes at a price, and research shows that satisfaction found in the search and consuming process stimulates the brain in a similar manner as acting on real creative activity. Are you getting your “creative rush” by simply searching and consuming, or are you creating which rewards you in the long term? Go ahead and take a few minutes to consume the full article at The 99 Percent.

Is Consumerism Killing Our Creativity?

How much time do you spend consuming knowledge, inspiration, or creative stimulation in a day?  This drive to consume comes at a price, and research shows that satisfaction found in the search and consuming process stimulates the brain in a similar manner as acting on real creative activity.

Are you getting your “creative rush” by simply searching and consuming, or are you creating which rewards you in the long term?

Go ahead and take a few minutes to consume the full article at The 99 Percent.

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It’s not rocket science. It’s social science—the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology, and psychology. The act of design is structuring and creating that balance.

Clement Mok

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Bouba & Kiki Effect Which shape above is bouba and which one is kiki?  There is a 95-98% likelihood that you will guess the same way as everyone else.  Brand expressionist Blackcoffee dives into the psychology of sound symbolism and how it applies to choosing a brand’s name and visual brand elements.

Bouba & Kiki Effect

Which shape above is bouba and which one is kiki?  There is a 95-98% likelihood that you will guess the same way as everyone else.  Brand expressionist Blackcoffee dives into the psychology of sound symbolism and how it applies to choosing a brand’s name and visual brand elements.

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Drive: The Surprising Truth About What Motivates Us

Recent research in the area of economics, sociology, and physiology have uncovered surprising findings into what motivates our actions.  Businesses, schools, and even parents have primarily relied on a system of rewards and punishments to trigger behavioral motives—reward good behavior and punish bad behavior.  The research has found that although rewards and punishments work well for mechanical tasks it fails miserably for cognitive (critical thinking) tasks actually producing opposite behavioral results.  

The three key findings in Daniel Pinks book Drive (and covered in this illustrated talk) focus on the intrinsic motivations vs. the extrinsic reward/punishment motivators.

  1. We are purpose maximizers not only profit maximizers
  2. We care about mastery a subject deeply
  3. We want to be self directed

Earlier this year I read Drive, and I highly recommend the book… especially if you find the illustrated talk above interesting.

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Pattern Recognition Brand expression agency Black Coffee posted an article on the science of pattern recognition and how it relates to our perception of any brand through visual, sound, taste, touch, smell or action signals.  Our mind has an incredible way of interpreting abstract symbols into meaning. Rereahsrecs at Cbamrdige Unevistiry hvae porevn waht trpyeapoghrs have kownn for yraes. We dno’t raed ecah letetr iuilndaivdly, rhaetr we see ecah wrod as a whloe. We tehn eqaute ecah wrod to a gievn mneaing. Our aitilby to raed wdors is besad on our frmilaiatiy wtih the lungaage. It dnoes’t meattr waht oedrr the leetrts are in, so lnog as the wrod froms are ricagenzolbe. Continue to read Black Coffee’s full post on Pattern Recognition *Illustration by Black Coffee 

Pattern Recognition

Brand expression agency Black Coffee posted an article on the science of pattern recognition and how it relates to our perception of any brand through visual, sound, taste, touch, smell or action signals.  Our mind has an incredible way of interpreting abstract symbols into meaning.

Rereahsrecs at Cbamrdige Unevistiry hvae porevn waht trpyeapoghrs have kownn for yraes. We dno’t raed ecah letetr iuilndaivdly, rhaetr we see ecah wrod as a whloe. We tehn eqaute ecah wrod to a gievn mneaing. Our aitilby to raed wdors is besad on our frmilaiatiy wtih the lungaage. It dnoes’t meattr waht oedrr the leetrts are in, so lnog as the wrod froms are ricagenzolbe.

Continue to read Black Coffee’s full post on Pattern Recognition

*Illustration by Black Coffee 

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Cognitive fluency is simply a measure of how easy it is to think about something, and it turns out that people prefer things that are easy to think about to those that are hard. […] Fluency is implicated in decisions about everything from the products we buy to the people we find attractive to the candidates we vote for - in short, in any situation where we weigh information

Cognitive Fluency—Easy = True

Although some of the results of cognitive fluency studies are somewhat as predicted, the studies have also produced interesting findings around the disfluency of a product, message, concept or design.   Often by creating an element of disfluency in marketing a product, potential customers are more likely to view the product as less familiar (a positive in many instances) and far more innovative.

Read the full article discussing the research findings of cognitive fluency (and disfluency)—Easy = True | The Boston Globe.

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The Science of Menu Design William Poundstone, author of Priceless: The Myth of Fair Value (and How to Take Advantage of It) explains the techniques and tricks that restaurant menu designers use to draw people to the dishes with higher profit margins (stars) and downplay the popular but unprofitable items (plowhorses). 1. The Upper Right-Hand CornerThat’s the prime spot where diners’ eyes automatically go first. Balthazar uses it to highlight a tasteful, expensive pile of seafood. Generally, pictures of food are powerful motivators but also menu taboos—mostly because they’re used extensively in lowbrow chains like Chili’s and Applebee’s. This illustration “is as far as a restaurant of this caliber can go, and it’s used to draw attention to two of the most expensive orders,” Poundstone says. Read the full article as he points out the remaining design & marketing techniques of menu design. via Signal vs. Noise

The Science of Menu Design

William Poundstone, author of Priceless: The Myth of Fair Value (and How to Take Advantage of It) explains the techniques and tricks that restaurant menu designers use to draw people to the dishes with higher profit margins (stars) and downplay the popular but unprofitable items (plowhorses).

1. The Upper Right-Hand Corner
That’s the prime spot where diners’ eyes automatically go first. Balthazar uses it to highlight a tasteful, expensive pile of seafood. Generally, pictures of food are powerful motivators but also menu taboos—mostly because they’re used extensively in lowbrow chains like Chili’s and Applebee’s. This illustration “is as far as a restaurant of this caliber can go, and it’s used to draw attention to two of the most expensive orders,” Poundstone says.

Read the full article as he points out the remaining design & marketing techniques of menu design.

via Signal vs. Noise

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“To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs.”

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Jonathan Moore

Interactive Creative Director

About Me

I'm an interactive creative director, digital anthropologist and founder of New Ezra in southern CA that is passionate about culture, design, entrepreneurship, technology, and marketing.

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