What Killed I.D. Magazine? “I.D. was treated as a one-size-fits-all commodity, no different, really, from any other magazine in F+W’s stable,” says Julie Lasky, I.D.’s editor from 2002-2009. “Requests to give special consideration to our readers, advertisers or culture were usually considered whiny and gratuitous.”  …  ”We presented lots of ideas on how to fix that,” says Jill Singer, I.D.’s managing editor from 2005-2009. But one look a the magazine’s site proves that didn’t happen. Continue reading the story of the demise of the 55 year old publication by Fast Company (one of the handful of magazines that appears to be adapting to this new era).

What Killed I.D. Magazine?

“I.D. was treated as a one-size-fits-all commodity, no different, really, from any other magazine in F+W’s stable,” says Julie Lasky, I.D.’s editor from 2002-2009. “Requests to give special consideration to our readers, advertisers or culture were usually considered whiny and gratuitous.”  …  ”We presented lots of ideas on how to fix that,” says Jill Singer, I.D.’s managing editor from 2005-2009. But one look a the magazine’s site proves that didn’t happen.

Continue reading the story of the demise of the 55 year old publication by Fast Company (one of the handful of magazines that appears to be adapting to this new era).

Permalink

Mag+

As we’re getting close to closing out the decade of amazing technological advances many of the platforms of the past are reaching their end of their life—especially printed magazines and newspapers.  Personally I don’t believe the medium is going anywhere, but the delivery is going to rapidly change over the next few years.

Bonnier R&D imagined a concept of what this new delivery for editorial content will look like.  It’s a fascinating conceptual video, and I’m looking forward to the opportunities it will open.

Read more on the Mag+ Prototype and follow the discussion at the Bonnier R&D Beta Lab.

Permalink