How Think Vitamin increased membership conversions by 24% with video

Excellent case study from Think Vitamin on the benefits video for online conversion and the importance of metrics and testing.

The takeaway here is that potential customers want a quick summary of the product, not an actual demo. The bigger takeaway here though is this: you have to be testing your site to see what works and what doesn’t. Going on a gut feeling won’t work. In fact, this very method that worked better for us may not work for you. You won’t know until you test.

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Don’t Be Afraid of the S-Word I meet a lot of designers every week. Unsurprisingly, most of them don’t think about their sales process. The truth is that if you want to sustain your business, or (and excuse me for mentioning this unpopular idea) grow it, you must manage your sales properly. It’s that simple. One thing I’ve found in the 16 months after launching New Ezra is I can manage to stay busy (and profitable) by just relying on people to contact me for new business, but in order to grow it takes a lot of work and effort to work and manage sales. Read the full article at The 99 Percent

Don’t Be Afraid of the S-Word

I meet a lot of designers every week. Unsurprisingly, most of them don’t think about their sales process. The truth is that if you want to sustain your business, or (and excuse me for mentioning this unpopular idea) grow it, you must manage your sales properly. It’s that simple.

One thing I’ve found in the 16 months after launching New Ezra is I can manage to stay busy (and profitable) by just relying on people to contact me for new business, but in order to grow it takes a lot of work and effort to work and manage sales.

Read the full article at The 99 Percent

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