Tag Results: science
Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.
Cognitive fluency is simply a measure of how easy it is to think about something, and it turns out that people prefer things that are easy to think about to those that are hard. […] Fluency is implicated in decisions about everything from the products we buy to the people we find attractive to the candidates we vote for - in short, in any situation where we weigh information
Cognitive Fluency—Easy = True
Although some of the results of cognitive fluency studies are somewhat as predicted, the studies have also produced interesting findings around the disfluency of a product, message, concept or design. Often by creating an element of disfluency in marketing a product, potential customers are more likely to view the product as less familiar (a positive in many instances) and far more innovative.
Read the full article discussing the research findings of cognitive fluency (and disfluency)—Easy = True | The Boston Globe.
Macro Kingdom
Shot with the extreme macro Canon MP-E 65mm lens and the 5D Mark II body
Austrian graphic designer Michæl Paukner combines scientific (and pseudo-science from ancient civilizations) with design to illustrate theories and concepts.
The image above illustrates The Antikythera Mechanism:
“The Antikythera mechanism, one more mystery of the ancient world, is an ancient mechanical calculator (also described as the first known mechanical computer) designed to calculate astronomical positions. It was recovered in 1900-01 from the Antikythera wreck, but its complexity and significance were not understood until decades later. It is now thought to have been built about 100-150 BC. This was some one-and-a-half thousand years before mechanisms of such complexity had been invented. Technological artifacts of similar complexity did not reappear until the 14th century, when mechanical astronomical clocks appeared in Europe.”
Experiments with ferrofluid and a Canon Rebel XT DSLR using time-lapse sequences.
“To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs.”
