The more constraints one imposes, the more one frees one’s self. And the arbitrariness of the constraint serves only to obtain precision of execution.

Igor Stravinsky

This quote summarizes one of the many things I love about the Tumblr platform.  When designing a theme for Tumblr the simplicity of the Tumblr feature set provides an excellent constraint that helps us (Style Hatch) focus on “precision of execution”.

Via Jonathan Snook’s presentation “The Future of Cross-Platform Front-End Development” at FOWD NYC.

Simplified Look - NFL on Fox

Michael Cina and Michael Young presented Fox Sports with a new on-air package for NFL on Fox that greatly simplifies the current over the top bevel-fest that all networks use.  Fox was looking for a simplified approach that improved legibility and would help them stand out as all the other networks are just borrowing each other’s style.  This would be an incredible step forward, and hopefully we will be seeing something in this direction in the fall.

View more design concepts from the package

Via Behance

Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple.

Tim Parsey