Today consumers are looking for simplicity, transparency, responsibility, sustainability, and affordability.
Consumers are moving away from the behaviors that brought us to where we are today— instant gratification, overindulgence, selfishness and greed. […] Consumers want to find brands that can help them achieve balance.
Michael Cina and Michael Young presented Fox Sports with a new on-air package for NFL on Fox that greatly simplifies the current over the top bevel-fest that all networks use. Fox was looking for a simplified approach that improved legibility and would help them stand out as all the other networks are just borrowing each other’s style. This would be an incredible step forward, and hopefully we will be seeing something in this direction in the fall.
View more design concepts from the package.
Via Behance
Out of intense complexities intense simplicities emerge.
Stripping the concept of a hotel down to it’s simplest form 9h (nine hours) offers a futuristic capsule to sleep in, showers, and space to rest. 1h (shower) + 7h (sleep) + 1h (rest) = 9h. The hotel and concept was created by Design Studio S in Tokyo, Japan.
Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple.
Our opportunity, as designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple.
“The Bike Song” by Mark Ronson feat. Spank Rock & Kyle Falconer
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