Each year for the annual Winter X Games in Aspen, Target hosts their competing athletes at the Target Chalet. Inspired by the spirit of the mountain man, we created a rugged abode that would be a place for Shaun White and Simon Dumont to crash after a day of competition.
Created by the extremely talented art director and designer Aaron Melander
Fantastic demo of the compact, waterproof, HD action sports camera GoPro. Who else is ready for the snowboarding season?
Bucking the trend of traditional materials and style for snowboarding uniforms, Burton went with a classic Americana style that represents the team in a unique and unexpected way.
Next winter season I’m sure the slopes will be full of denim styles as a result.
