- Cher C., in reply to Style Hatch’s support on Facebook that we just rolled out
If you or the brand you work with has “Facebook eCommerce page” anywhere our your social media strategy, you should fire your team. Ok, that might be a bit harsh, but the truth is people interact with brands on Facebook to have a personal connection not have them “shove items in our face”.
Facebook and social media belong in the customer experience world, not “oh look we can sell our stuff there too”.
Social networking sites give us portals into another person’s (user’s) mind, so far as that person (user) makes public their thoughts, ideas, feelings and desires. At times, we are perhaps more honest online, and especially on social networks, than we are in real life.
I am pretty certain that we can all think of a few people where there seems to be a contradiction from their introverted persona in real live to their eager to share persona online. This article looks at several recent psychology studies that help explain our ability to speak freely online.
“When the medium is impersonal, people are prepared to be personal.”
We are the Validation Generation. Facebook, Twitter, Instagram, Tumblr, Dribbble and endless other sites are powered by intoxicating feedback loops. We don’t lack for confidence, but it’s a shallow confidence built on the shifting sands of social approval, a temporary high. The pursuit of ego gratification is addictive, but unsatisfying. I know this from experience, from counting comments and checking my site traffic over the years to comparing Twitter followers.
Constantly looking for validation and approval through likes, tweets and feedback will stifle your ability to create and explore new ideas. You should fight the urge for validation just like you would procrastination or fear.
Well said Brian Bailey.
Don Draper pitches Facebook Timeline
Just a bit ago Twitter released their new photo sharing service using Photobucket as the hosting partner. Check out their new photo search grid where it’s clear that people love to snap, tweet and eat tacos.
I wonder how long it’ll be before certain keywords get hijacked Goggle Bomb style, or Bob’s Taco shop starts spamming taco ads.
Tumblr is a truly unique hybrid. It sits squarely in the center of the Media Cloverleaf. It’s highly social, with an incredibly engaged community and connective tissue to the aforementioned hubs. It offers most of the benefits of the large blog platforms (eg Owned media). […]
It became clear to me in recent months that there is no other platform has the full Media Cloverleaf in its wraps the way Tumblr does. So moving to Tumblr seemed like the perfect way for me to walk my talk and engage across all four clovers with a maximum return on my time.
This is a perfect example of how you should not use social media. I’m shocked that @kennethcole would try to use the crisis in Egypt as a gimmick to promote their new spring line, even if it was them trying to make light of the situation. Initially I thought that someone should be let go immediately for that tweet, but according to the @kennethcole bio at tweet signature it came from Kenneth Cole himself.
It seems quite out of character for the Kenneth Cole brand. What are your thoughts?
Several students in the Advanced Interface Design class at Hyper Island created KarmaTech as an embeddable RFID concept for WESC shoes. Once you register your shoes with WESC they imagine using the technology to give you access to exclusive events, automatic location based check-ins, and fun social media interactions. Where a platform like Nike+ is focused on performance and competition KarmaTech is simply social and fun.
If you’re interested in design, digital media or advertising and considering schools, definitely take a look at the Hyper Island program.
See a list of all the people involved in this concept.
Japanese band SOUR along with a long list of creative, technical, and design credits created this unique music video that combines your Facebook, Twitter, geo-location and webcam data. I can’t say that I’m a fan of the music itself, but the technical execution is well done.
I can confirm that connecting to Facebook and Twitter does not auto-post anything to your accounts.
Start sharing your mundane or exciting thoughts with a pen, paper, and 140 letter boxes. Knock Knock is selling them for only $4.50 and comes with 50 tweets.
Japanese-based (now global) retailer Uniqlo launched an interesting campaign that lowers the price of items the more that people tweet about the item. Although at this point it seem that far more people are tweeting about the campaign concept rather than participating in the campaign—noted by Seth Weisfield.
Read the entire article and context - One social media tip: first build a good customer experience
The Flipboard iPad app takes your social feeds and converts it into a browse-able magazine format. By far this is the most useful app out right now on the iPad.
MDC Partners is the large holding company that owns a large percentage of today’s prominent advertising agencies including Crispin Porter + Bogusky, VITRO, mono, Kirshenbaum Bond Senecal & Partners, and dozens of other agencies. Today they are making waves in the agency world by offering up $1 million to fund a new start-up agency with a fresh business model, in exchange for 51% ownership of the new agency.
The most shocking—although not surprising—detail revealed in the article is that MDC spent $1 million dollars to revamp their corporate website. Working in the advertising world for the last decade I clearly understand what all goes into the budgeting of these projects—thousands of hours of meeting, planning, debating, holding committees, politics, and then a small percentage on the actual execution of the idea. How can you dispute that $1 million dollars isn’t an insanely bloated budget for a site built on existing platforms and technology (Twitter, Brightkite, Google Maps, YouTube)? This is a prime example of the challenges that large agencies are facing to stay relevant in our fast-paced digital culture.
Personally I believe building a vibrant and successful agency simply takes hard work and raw talent and throwing $1 million at a startup would change the motivation to work hard from success to performing to the standards that rewarded them the $1 million. The results of both motivations might appear similar, but there is no doubt that the motivation will ultimately effect the agency culture.
For years I subscribed to Rhapsody but eventually lost interest because of the lack of social features in communities like Last.fm. In fact because of this lack I even explored creating an extension of Rhapsody that would aggregate and share what you’re listening to (now I need to find a good use for the domain - grooveroll.com). A few weeks ago a new site Rdio was launched that provides both an unlimited stream of music and social features that actually help me find new music and see what other people are playing. As a bonus the UI and design is incredibly well done.
Right now Rdio is in private beta, and I currently have
3 invites no more invites to the service. If you’re interested in checking out Rdio let me know simply saying hi - email@example.com Rdio also has a Tumblr blog setup that you might want to follow - blog.rdio.com