startup

Showing 34 posts tagged startup

Lanyrd: from idea to exit - the story of our startup

It is not easy. It may well not be the right path for you. If you choose to do a startup make sure you know the risks and you are doing it for the right reasons.

Build something you care about.
Build something that makes peoples lives better. 
Build something that will motivate you against all odds.

Embrace serendipity. Grab all the opportunities you can, work harder than you have ever worked, make your own luck but do look after yourself first. Eat right, sleep decent hours and try to get as much of a work / life balance as you can.

- Natalie Downe

Finding Clarity

As creators and doers our most important resource isn’t talent or creativity but clarity.  Faced with endless ideas and opportunity the real challenge is to find a way to push past the static and noise to focus on one thing. 

Once you find clarity in what you are creating for, filtering through ideas becomes a simple exercise.  What is the one problem you want to create a solution for?

Help me writeWould you like to read more about this?

Do Things that Don't Scale

parislemon:

Paul Graham:

I should mention one sort of initial tactic that usually doesn’t work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they’ll make it big if and only if they’re launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, with embargoes. And on a tuesday, of course, since they read somewhere that’s the optimum day to launch something.

It’s easy to see how little launches matter. Think of some successful startups. How many of their launches do you remember? All you need from a launch is some initial core of users. How well you’re doing a few months later will depend more on how happy you made those users than how many there were of them.

100% agree. I’m still surprised how few entrepreneurs realize this despite the proof being everywhere you look. I get that you worked really hard on something for months (if not years) on end and you want to see (and want for your team to see) your startup’s name in lights. But it’s so much better when those lights are shined on a star, not an actor in an audition.

Very, very few startups are star-level right out of the gate. Use that time with less of the spotlight to your advantage. Learn how to become the star. Then the spotlight will find you.

Pricing Experiments You Might Not Know, But Can Learn From

Pricing has far more to do with physiology and the built in perception of value than simply going with an amount people are willing to pay.

People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer.

Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the cheapest option.

Third time around, they removed the $1.60 beer and replaced with a super premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80 beer and arounf 10% opted for the most expensive $3.40 beer. Some people will always buy the most expensive option, no matter the price.

You can influence people’s choice by offering different options. Old school sales people also say that offering different price point options will make people choose between your plans, instead of choosing whether to buy your product or not.

Don’t Learn How To Code, Learn How To Make Things

You know what is fun? Making things. Turning a spark of creative insight into a thing that you can show people — a thing that people can use and from which they can derive some iota of pleasure or utility. Start with a simple website. Basic HTML and CSS. No product is too small. In fact, the opposite is true. If you don’t know how to build the first version of your product in a weekend — a usable working version, don’t try to build it. Programming is a means to an end, not an end in itself. You should be trying to do as little of it as possible to make the thing that you want.

The fastest way to make something is to simply start. Don’t get caught in the never ending process of learning, researching, and over-thinking your idea.

Startups should think big and start small

Repeat after me: big things start small!

If you try to tackle too much in the beginning, you’ll get overwhelmed. Not only that, but you’ll lose precious time optimizing your product with too little data. This is, after all, the main reason you should always start with a minimum viable product.

The Game That Almost Didn't Happen - Goldeneye 64

Goldeneye 64 was one of those games that I spent countless hours timing guards’ paths for flawless missions and rocket launcher only multiplayer matches.  When the team at Rare was first approached with the opportunity for they game they nearly turned it down, and faced challenges with a still in development platform.  Their startup success story is inspiring to say the least.

Despite everything, the game went on to become the third highest selling N64 game, inspire console shooting games, and win a crazy amount of awards. Next time you’re heading down the wrong way of the entrepreneurial rollercoaster, take a deep breath, make a cup of tea, and remember that you can make it happen. Persevere and dominate.

Want to be successful? Be inconsistent

joelgascoigne:

If you’re part of a startup, I believe that your success might actually be defined by whether you are willing to be inconsistent. This means that actually changing your mind is not just a good trait as Jeff Bezos has mentioned, but “staying consistent” might actually be the reason your startup fails. I think this also probably applies to a much wider context than startups: I think your success might be determined by how willing you are to be inconsistent.

A well thought out response to 37signals’ “Some Advice from Jeff Bezos” post by Joel Gascoigne founder of Buffer.