Late Monday afternoon we got a call from the Yahoo! team to see if Style Hatch would be up for working on a custom theme for yahoo.tumblr.com and six of their other product blogs. The challenge was that we had roughly 48 hours to complete the project in time for today’s announcement that the deal to acquire Tumblr was final.
It was quite ambitious to turn it around in such a short time, but 118 commits, 40 issues, 4,548 additions and 2,286 deletions later we were able to turn Cadence into a unique and special theme for Yahoo. I couldn’t have done it without Mikey Wills on our team.
One of the creative directors on the project summed it up perfectly:
It’s quite possible that there’s no other platform out there that you could possibly develop such a robust, flexible and beautiful theme for in 48 hrs.
Overall I have been incredibly impressed Yahoo! team throughout the process. They have a talented team, and I’m certain Yahoo! is on track and heading in a fresh direction. Best of all, I’m even more optimistic that Tumblr is going to thrive.
Byron Premium Tumblr Theme
After countless requests for us to create a theme that shines for long-form essays, articles and high-resolution photography we are excited to release Byron. Even though we spent a lot of time on the photo and text posts, every post type has been thoughtfully designed to create one Style Hatch’s most versatile premium themes yet.
From the beginning Byron was designed to be fully responsive so that your blog looks fantastic from the largest resolution screens, all the way down to mobile devices. Go ahead, try it out!
For a slightly softer and more “fashionable” style check out our alternate demo site for Byron Fashion.
Don’t you just hate it when you urgently shoot an email to tech support - who guarantee they will get back to you asap - only to find that the guarantee of them getting back to “asap” you is via an automated confirmation email of having received your call for help. In such instances, we tend to forget that tech support are people too and that they need to go back home :D or just wish that they simply had someone “human” on call 24/7.
Well I wasn’t in such a dire situation with my call for help to Style Hatch. But my support request was emailed over the weekend and I obviously did not expect to get any help until the next day. But as expected, I received the above automated confirmation email. And reading the content of it just made me smile. A simple “automated” email had so much of “human touch” to it. It’s a rather small thing but I loved it that Style Hatch put so much care to add a word of reassurance that they will indeed get back to help me! Having read that email, I would have forgiven Style Hatch even if they weren’t able to get back to me because they had to continue ”fighting the sharks with their bare hands”.
Good design goes well beyond the pixels and typefaces all the way down to the small interactions that a customer has with your company. Now I better get back to wrestling sharks…
The photoset option is up there as one of my favorite features on Tumblr, but the default photoset grid that Tumblr generates does not resize and play well with all of our Style Hatch theme’s responsive layouts. As a result we created our own resizable photoset grid jQuery plugin that we rolled out last year.
I recently took the time to clean up the plugin, write documentation, and put together a demo showing how it works. The jQuery photoset grid plugin can be integrated into Tumblr themes, but it’s designed to work outside of Tumblr as well.
Feel free to open issues, fork it, and submit pull requests!
Last Friday we pushed our latest grid-based theme live on Tumblr. Patchwork lets you add #featured and #minimal tags to your posts (or add your own custom tags in the Customize menu). The #featured tag will display your post in the grid across two columns, and the #minimal tag will only show your Photo, Video or Audio content with the full captions on the permalink pages.
We also spent quite a lot of time refining the theme’s responsive layout features for a flawless experience on mobile devices. Resize your browser window down on the demo site to get an idea of how it looks.
Check out our alternate demo site at patchwork-minimal.stylehatch.co to get an idea of how you can customize virtually ever visual element in the theme.
If you have a quick question about the theme tweet us @stylehatch or send an email to email@example.com.
For all you typography fans, MyFonts, home of the world’s largest collection of fonts, is now on Tumblr using our popular Juuvy theme.
I have always felt like there are a lot of Tumblr themes that work very well for highly visual blogs full of images and then other themes that work well for long-form articles. Personally I want to start writing more on my blog, in between the usual posts about creativity, design, photography, and startups. With that in mind I designed and built our latest premium Tumblr theme Cadence specifically for myself.
Cadence is now for sale on Tumblr for $49. If you want more details on the responsive layout, two column grid, customization or theme options check out our introductory post or email us at firstname.lastname@example.org.
Also, you’re more than welcome to use the photograph that I personally shot in your header!
We finally took the time to set aside three solid weeks to overhaul, perfect, and improve our eighteen premium Tumblr themes. Nearly 200 todo items were crossed off the list and thousands of new lines of code were committed as we sweated over the details. It was a tedious process, but we feel like we owe it to everyone who has bought one of our Style Hatch themes.
Across all the themes, we added support for Tumblr’s new video player for clips you upload, the ability to add your Instagram feed to your blog, new social icons for Github, Instagram and Quora, and a lot of theme specific fixes and improvements.
A big thanks goes to Dominic Butchello on the Tumblr team for quickly approving a flood of updates we submitted over the last few weeks. We’re on hand if you run into any issues with the updates - email@example.com and @stylehatch
I’m excited to be in our new space for Style Hatch. We have a lot of work ahead of us with our new Turnstone desks being delivered today, a kitchen to install, and a mountain of wood for our design and build out.
We have some fresh new themes for Tumblr in the works—unlike anything else we’ve launched. Beyond themes we are evolving Style Hatch to give people the tools, resources and designs to express their creativity and genius online.
It feels good to have a fresh start, full of vision and excitement for what’s ahead.
Introducing Society Premium Theme
I am extremely excited to finally launch our newest premium Tumblr theme, Society! This theme was a personal labor of love where I poured a lot of time into the design and the build.
The layout features a fully responsive and elastic grid that stretches and fills the grid to your window. In order to keep the theme lightning fast, I added a lightbox style post viewer that loads in the high resolution posts. As you browse from post to post an HTML5 call is triggered to update the address bar. When you rollover the posts in the grid, you have a quick option to like or reblog each post. Like always, the theme also features a custom iPad and iPhone optimized layout.
To top it off the customization options allow you to tweak every color you see in the theme. As a demonstration of the options, check out the alternate dark Society demo site.
Starting today you can purchase Society on Tumblr for $49. Let us know what you think at firstname.lastname@example.org or @stylehatch!
Our 16th Style Hatch premium Tumblr theme is finally live! With Origin West theme I set my well-worn creative hat to the side and put on my developer hat to bring Nick Jones' design to life. With a highly unique layout (responsive too with a mobile version), high contrast and lots of animating details who knows if it’ll be a popular theme but I certainly had a blast developing it. Check out the demo site at originwest.stylehatch.co!
One of the beautiful things about designing products rather than servicing clients is how you have complete freedom to take on the experimental and challenging projects. We could probably make far more money by focusing on popular design trends, quickly cranking out more themes or skipping the details, but to be honest we’re having way too much fun releasing themes with lots of love and attention.
If you have any questions about the theme send us an email at email@example.com or a tweet @stylehatch.
As soon as we got the details on the new Spotify player on Tumblr, Jess and I put in some long hours over the last two days (and nights) to pulled off major updates to all 15 of our Style Hatch Tumblr themes.
In addition to support for the Spotify player, we added Pinterest’s ‘pin it’ button to the share options. We will be publishing a full list of changes soon since some of the themes got quite a bit of additional love.
If you have any questions send us an email at firstname.lastname@example.org or hit us up on Twitter @stylehatch. Now we can get back to wrapping up a bunch of new themes we have lined up!
Oh that’s really cool! I’ve never heard of ppl using fb to do customer support!! Most just try to shove items in our face and expect us to buy things off fb!! Lol
- Cher C., in reply to Style Hatch’s support on Facebook that we just rolled out
If you or the brand you work with has “Facebook eCommerce page” anywhere our your social media strategy, you should fire your team. Ok, that might be a bit harsh, but the truth is people interact with brands on Facebook to have a personal connection not have them “shove items in our face”.
Facebook and social media belong in the customer experience world, not “oh look we can sell our stuff there too”.
Style Hatch Refresh
Just a few hours ago we debuted our fresh, new branding for Style Hatch along with a taste of our full site launching in April. After over a decade of creating sites, campaigns and brand strategies for large brands from Activision to Microsoft, we have shifted out entire studio to create fresh designs for individuals with the goal of helping you show off your inner genius.
We can’t wait to show off everything we have lined up! Now for a few fun facts, since our first theme Backburner we have launched 15 themes, pushed live 109 updates to the themes, and answered 27,697 support emails as of yesterday morning.
A part of the refresh we even had fancy new letterpress cards created just in time for SXSW. Check out a shot of the cards on Dribbble.