IRON MAN II “Molecule Discovery”

VFX Supervisor Jose Ortiz recently posted his contribution to IRON MAN II while working at Prologue in Los Angeles, CA.

The hologram needed to be an advanced piece of technology. This needed to be more refined than the original movie. This was a very challenging shot due to its design process. The molecule animation tied in the overall mood and feel. As the hologram look developed, it told the story. The overall pipeline for the process was very clean and helped the shots come together for the film.

—Jose Ortiz

See more of Jose Ortiz’s work on Behance, as well as Prologue’s other contributions to the movie.

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Iron Man 2 - Interface Case Study

New York based design and animation studio Perception was asked by Marvel Studios to work on a simple graphics package for the upcoming movie Iron Man 2.  Impressed by the results, Marvel Studios continued to work with Perception over six months to develop 125 shots, UI concepts, futuristic interfaces, mock broadcast packages, and compositing work to bring it to life.

Perception recently published a detailed case study with motion tests, style boards, concepts and final composites of all their work that went into the movie.  Read the entire case study.

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Adobe CS5 - Production Premium

It appears we’ve now come back full circle with the handmade stylish trend being replicated with VFX in this great spot by Seagulls Fly to promote Adobe CS5.  Seagulls Fly also put together a “making of” that shows the process of putting together the spot.

CREDITS:

Agency: Goodby, Silverstein & Partners
Producer: Yogi Graham
Creative Director: Keith Anderson
Art Director: Alex Lyman
Writers: Tom Carter and Steve Payonzeck

Production: Seagulls Fly

View full credits

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“Infinity” Citizen x WOW

Tokyo-based visual design studio WOW created this piece last year for Citizen’s booth at BASELWORLD jewelry and watch show.  The piece represents the constant change, energy in Tokyo and infinite possibilities.

Wow | w0w.co.jp
Creative Director: Kosuke Oho
Art Director: Takuma Nakazi
Designer: Daisuke Moriwaki, Daihei Shibata, Tsutomu Miyajima, Yoko Ishii
Music by: Masato Hatanaka | hatanakamasato.net

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Avatar Interface Design—Neil Huxley

Inventing Interactive has an incredible interview with interactive art director Neil Huxley who was hired by VFX house Prime Focus to design all the interface elements for the futuristic displays.  Avatar was Neil’s second movie to work on VFX after Gamer in 2009, and prior to that he had primarily art directed movie title screens and created educational interactive work for museums and galleries.

All of the scenes were created using Adobe Photoshop, Illustrator, and After Effects and then incorporated into 3ds Max and Maya.  In all he had 7 months to create the visuals for the movie along with a team six After Effects animators and a few cg artists.

After Avatar picked up an Academy Award for visual effects I’m certain Neil Huxely’s work will be in high demand.

Read the interview with Neil Huxley |  Inventing Interactive on the movie Avatar | Prime Focus’ press release on the interface graphics

Via Ideas Are Awesome

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