Life, Below 600px I think it’s becoming clear to everyone—except those certain clients stuck in 2002—the fold no longer exists or is relevant.  If you’re not convinced read this article by Paddy Donnelly who makes the case that a build up to “the prize” at the bottom of a page is more effective than cramming the top of the page with the important stuff and filling the bottom with junk. Like cake, the fold is a lie.

Life, Below 600px

I think it’s becoming clear to everyone—except those certain clients stuck in 2002—the fold no longer exists or is relevant.  If you’re not convinced read this article by Paddy Donnelly who makes the case that a build up to “the prize” at the bottom of a page is more effective than cramming the top of the page with the important stuff and filling the bottom with junk.

Like cake, the fold is a lie.

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A Real Web Design Application

Rethinking the Toolbox

Over time as the web design industry has matured the now fragmented tools have yet to catch up to the needs of most web designers.  Jason Santa Maria explores his current workflow and proposes a wish list of the ideal set of tools for a true end-to-end application. 

The web and its related disciplines have grown organically. I think it’s safe to say the web is not the domain of just the geeks anymore—we all live here. And those of us who work here should have sophisticated, native tools to do our jobs.

Adobe are you listening?

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