We All Want to Be Young

Looking at the current Millennial generation and how they compare to the Baby Boomer and Generation X generations Brazilian research company BOX1824 created the short film “We All Want to Be Young” as a part of their 5 year study into behavioral sciences and consumer trends.

Today being normal has become boring, and in spite of neutralizing differences it is cool to express them.  It is possible to be a surfer, dj, rocker, nerd, cinephile, designer at the same time.  We’re talking about the most plural youth generation in history.  It is a plurality which guarantees that the young can simultaneously recognize themselves even with their personal differences.