I’m a design engineer and entrepreneur at the intersection of creativity, product, and technology since 1999. I shape ideas into shipped products.
For over a decade my work has centered on e-commerce. I lead design and engineering at Kosas, and have built a premium theme used by 30,000+ merchants, custom apps that have driven millions in revenue, a fraud detection system for Shopify merchants, and a conversational shopping assistant for agentic commerce. At the core, I focus on tools that help entrepreneurs and businesses thrive.
I’m fueled by curiosity and drawn to difficult problems. I see possibilities others might miss and shape them into reality. If you’re working on something challenging or imaginative, reach out at hey@jonathanmoore.com or @moore.
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[2026]Kosas
[2026]Kosas Brand Refresh - Design System
[2026]Scout AI Shopping Assistant
[2026]Virgil Abloh Archive Canary Yellow Art Store
Lead design and engineering across the Kosas storefront and commerce stack — design system, custom apps, UX, CRO, performance, accessibility, and technical decisions across operations, CX, and marketing. Owning the full stack of design and engineering decisions.
One person, 100,000+ businesses, $7M+ in cumulative revenue. Premium themes for Shopify and beyond, plus apps — including District, top 1% of 1,000+ Shopify themes for Core Web Vitals. Performance and accessibility built in from the start, not added later.
PrismLock
2025-‹··›
[beta]
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Most fraud tools are built for stolen cards. PrismLock catches the rest — return abuse, velocity attacks, coordinated rings. Multi-tenant Shopify app with real-time scoring and LLM-translated rules. In private beta with select merchants. Launching soon.
Interactive Agency Era
1999-2012
[archive]
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Three studios, thirteen years, dozens of brands. Interactive design and development at the leading edge of the web — design, animation, 3D, sound, and code in the same hands. Clients included Nike, Disney, Star Wars, SpaceX, Microsoft, Adobe, EA, and ESPN.